Corporate Vision and Mission Statement
Asia Pacific Fund will remain a leading investment fund for individuals and organisations worldwide. Our fund will be marketed globally through a network of strategic partners, with whom we will capitalise on investment management and distribution opportunities. We will also leverage our extensive network of financial intermediaries, with whom we maintain mutually profitable, long-term relationships.
Our mission is to be a premier, high-return fund, and to help investors reach their financial goals by providing them with a sound — and proven — investment opportunity. We will pursue our mission by delivering superior investment performance, marketing and service, and by serving the interests of our clients, employees, and business partners.
Principles of Success
- Surpass Expectations
Long-term growth and success demand that we provide performance and service that surpass our customers' expectations.
- Unquestioned Integrity
We are mindful of the trust we ask our customers to place in us and will continuously earn that trust by conducting our business in accordance with the highest legal and ethical standards.
- Customer Focus
Our success is driven by the high returns we achieve for our customers and is dependent on our ability to adapt to a changing marketplace in order to sustain these results.
- Community Involvement
We strive to be a good corporate citizen of the communities in which we live and work, encouraging participation in and support of community activities by our company and its employees.
- Entrepreneurial Environment
We seek to provide an environment that attracts talented, energetic and creative people who work well together. We believe such people flourish in an environment that encourages initiative and innovation.
- Shared Commitment
Our most valuable assets are our reputation and our people. We strive to create a culture in which everyone can share responsibility for our company's success.
- Sustained Growth
We strive to profitably grow and expand our fund in order to provide increased opportunities for our customers, employees, and business partners.